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Vitality asked us to produce a series of 90-second testimonial videos about its GlowCap product, which helps people remember to take their medications, track compliance, and order refills, thanks to an embedded wireless chip.
We researched the product’s target market and benefits, and are now conducting on-camera interviews with people who use GlowCaps, selecting and weaving together excerpts from these interviews, and composing original music to suit each testimonial.
Vitality distributes these videos via the Web. In addition, the company’s CEO, who is a frequent speaker at healthcare conferences, shows the videos during his talks.
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